Woody's group
- Interested in their appearance
Combo's group
- Far right politics
- blame problems on imigration
- sense of belonging
- combo emotionally immature
- turns on his own group
- "leave those two alone they did nothing to you"
Fauklands - about protecting the oil reserves
young people represented as naive in politics
Friday, 19 June 2015
Media Language Notes
- Signifier - object that signifies something
- Signified - The meaning that is given to the object
- Denotation - what you see
- connotation - the meaning we give to what we see.
- Stacking - in order for an audience to interpret something in the way you want them to you
Saussure - audience can look at a media text from a syntactic pointy of view just describing what they see, or from a representational or symbolic point of view where the attribute meaning to what they see
Flske - denotation is what is filmed, connotation is how its filmed
Barthes - An audience's understanding of media texts comes from their understanding and knowledge of frequently told myths or stories. He argues that the organisation of signs encodes particular messages and ideologies.
Chandler - Says that semiotics is important because it helps us not take 'reality' for granted as something that can exist without human interpretation.
Stuart Hall - Argued that meaning is not fixed by the producer and the audience is not passive, gave us different readings, the preferred reading is where the audience reads it the way that you wanted them to.
- Signified - The meaning that is given to the object
- Denotation - what you see
- connotation - the meaning we give to what we see.
- Stacking - in order for an audience to interpret something in the way you want them to you
Saussure - audience can look at a media text from a syntactic pointy of view just describing what they see, or from a representational or symbolic point of view where the attribute meaning to what they see
Flske - denotation is what is filmed, connotation is how its filmed
Barthes - An audience's understanding of media texts comes from their understanding and knowledge of frequently told myths or stories. He argues that the organisation of signs encodes particular messages and ideologies.
Chandler - Says that semiotics is important because it helps us not take 'reality' for granted as something that can exist without human interpretation.
Stuart Hall - Argued that meaning is not fixed by the producer and the audience is not passive, gave us different readings, the preferred reading is where the audience reads it the way that you wanted them to.
Wednesday, 17 June 2015
Stan Cohen
- deviance amplification - events more likely to be reported - audience thinks the situation is worse than it is. Police will attempt to manage the problem. Becomes moral panic
- moral panics - leads from deviant behaviour
- folk devils
Gerbner
- people who watch a lot of tv overestimate the amount of crime in the world.
- mean world syndrome
- cultivation theory
- any one text has minimal impact on audience, but watching the same thing will change your opinion.
David Gauntlett
- "identities are not given, they are contracted and negotiated"
David Buckingham
a focus on identity requires us to pay close attention to the diverse ways in which technologies are used in everyday life and their consequences for both individuals and social groups
collective identity - a sense of belonging to a group that people have
Media is run by a small group of people to make sure they maintain their position.
hegemony - dominant ideology
Steve Anderson - younger people are becoming a lot more empowered because of social media platforms such as facebook, twitter and blogging
- deviance amplification - events more likely to be reported - audience thinks the situation is worse than it is. Police will attempt to manage the problem. Becomes moral panic
- moral panics - leads from deviant behaviour
- folk devils
Gerbner
- people who watch a lot of tv overestimate the amount of crime in the world.
- mean world syndrome
- cultivation theory
- any one text has minimal impact on audience, but watching the same thing will change your opinion.
David Gauntlett
- "identities are not given, they are contracted and negotiated"
David Buckingham
a focus on identity requires us to pay close attention to the diverse ways in which technologies are used in everyday life and their consequences for both individuals and social groups
collective identity - a sense of belonging to a group that people have
Media is run by a small group of people to make sure they maintain their position.
hegemony - dominant ideology
Steve Anderson - younger people are becoming a lot more empowered because of social media platforms such as facebook, twitter and blogging
Representation notes
- Protagonist - the director wants to be on the side of this character
- Antagonist - the director wants the audience to want them to fail
character typing
- Archetype - familiar character who has emerged from hundreds of years and fairytales and storytelling
- Stereotype - can be used negatively in the media - 'hoodies;
- generic type 0 familiar character used in a particular genre
Receiving media texts
- Antagonist - the director wants the audience to want them to fail
character typing
- Archetype - familiar character who has emerged from hundreds of years and fairytales and storytelling
- Stereotype - can be used negatively in the media - 'hoodies;
- generic type 0 familiar character used in a particular genre
Receiving media texts
Friday, 12 June 2015
This is England
The film opening shows a reflective representation as real life footage is shown for example of riots and Margret Thatcher.
Woody's
Wednesday, 10 June 2015
Collective Identity
Spectatorial / Participatorial
- Rather than a spectatorial audience, we are now a participatorial one as we can now create our own media for example there are parodies of the music video for Sia's 'Chandelleor'
- Henry Jenkins
Mediation: -
A certain area is focussed on in the media for example a live football match would still be an example of mediation as the focus would only be on the ball
Only certain areas are selected for example in the news they only show what they want us to see, and reject everything else. The same goes for a photograph. The photographer is only selecting certain areas to shoot rather than the whole object or person
Footage is organised for example in a sports game to make it understandable and look as if it flows even though it may not. This is the same for tv shows such as x factor. Footage may be placed together from completely different days or venues but made to look as if it is all happening in a linear way.
Web 2.0
We can now create our own media for example parodies, where we may compare ourselves to the real media product that has been mediarized. We can also cut and edit existing media to use in our own media products.
Representation of women
Women may be objectified in the media for example women dressed suggestively. They do not need to be there as they do not contribute to the song but to get publicity for the video.
Male gaze - Laura Mulvy
The camera positions the audience in the perspective of a male hetrosexual. The camera may pan up and down a womens' body for example in athletics.
- Rather than a spectatorial audience, we are now a participatorial one as we can now create our own media for example there are parodies of the music video for Sia's 'Chandelleor'
- Henry Jenkins
Mediation: -
- Focussing
A certain area is focussed on in the media for example a live football match would still be an example of mediation as the focus would only be on the ball
- Selection / rejection
Only certain areas are selected for example in the news they only show what they want us to see, and reject everything else. The same goes for a photograph. The photographer is only selecting certain areas to shoot rather than the whole object or person
- organisation
Footage is organised for example in a sports game to make it understandable and look as if it flows even though it may not. This is the same for tv shows such as x factor. Footage may be placed together from completely different days or venues but made to look as if it is all happening in a linear way.
Web 2.0
We can now create our own media for example parodies, where we may compare ourselves to the real media product that has been mediarized. We can also cut and edit existing media to use in our own media products.
Representation of women
Women may be objectified in the media for example women dressed suggestively. They do not need to be there as they do not contribute to the song but to get publicity for the video.
Male gaze - Laura Mulvy
The camera positions the audience in the perspective of a male hetrosexual. The camera may pan up and down a womens' body for example in athletics.
Genre
I am going to talk about my horror film opening I had created and evaluate it in relation to the media concept of genre. Genre is a 'kind' or 'type' and is used to group things together. All though single genres include horror, action and romance, genre is not fixed and can include hybrids for example sci-fi thriller or comedy-horror. Stated by Chandler "It is difficult to make clear cut distinctions between one genre and another. Genres overlap, and their are mixed genres such as comedy thrillers. "Gladhill also proposed "rigid rules of inclusion or exclusion"
Genre Quotes
"Genres are instances of repetition and difference" - Neale
"Difference is absolutely essential to the economy of genre" - Neale
"Any instance of genre will be necessarily different" - Todorov
Lacey considers that there are a 'repertoire of elements' that work together to suggest genre and that these are a useful framework to use for analysis.
Genre isn't fixed but is dynamic and changes over time.
no "rigid rules of inclusion or exclusion"- Gledhill
"Genre..are not desecrate systems, including a fixed number of listable items" - Gledhill
"It is difficult to make clear cut distinctions between one genre and another. Genres overlap, and their are mixed genres such as comedy thrillers" - Chandler
Burton suggests that each text in a given genre shares particular key elements to make up the generic formula - these include protagonists, stock characters, plots and stock, situations, icons background and decor, themes.
"Difference is absolutely essential to the economy of genre" - Neale
"Any instance of genre will be necessarily different" - Todorov
Lacey considers that there are a 'repertoire of elements' that work together to suggest genre and that these are a useful framework to use for analysis.
Genre isn't fixed but is dynamic and changes over time.
no "rigid rules of inclusion or exclusion"- Gledhill
"Genre..are not desecrate systems, including a fixed number of listable items" - Gledhill
"It is difficult to make clear cut distinctions between one genre and another. Genres overlap, and their are mixed genres such as comedy thrillers" - Chandler
Burton suggests that each text in a given genre shares particular key elements to make up the generic formula - these include protagonists, stock characters, plots and stock, situations, icons background and decor, themes.
Subscribe to:
Comments (Atom)