Media Language Notes

- Signifier - object that signifies something
- Signified - The meaning that is given to the object
- Denotation - what you see
- connotation - the meaning we give to what we see.
- Stacking - in order for an audience to interpret something in the way you want them to you

Saussure - audience can look at a media text from a syntactic pointy of view just describing what they see, or from a representational or symbolic point of view where the attribute meaning to what they see

Flske - denotation is what is filmed, connotation is how its filmed

Barthes - An audience's understanding of media texts comes from their understanding and knowledge of frequently told myths or stories. He argues that the organisation of signs encodes particular messages and ideologies.

Chandler - Says that semiotics is important because  it helps us not take 'reality' for granted as something that can exist without human interpretation.

Stuart Hall - Argued that meaning is not fixed by the producer and the audience is not passive, gave us different readings, the preferred reading is where the audience reads it the way that you wanted them to.