Stan Cohen
- deviance amplification - events more likely to be reported - audience thinks the situation is worse than it is. Police will attempt to manage the problem. Becomes moral panic
- moral panics - leads from deviant behaviour
- folk devils

Gerbner
- people who watch a lot of tv overestimate the amount of crime in the world.
- mean world syndrome
- cultivation theory
- any one text has minimal impact on audience, but watching the same thing will change your opinion.

David Gauntlett
- "identities are not given, they are contracted and negotiated"

David Buckingham
a focus on identity requires us to pay close attention to the diverse ways in which technologies are used in everyday life and their consequences for both individuals and social groups

collective identity - a sense of belonging to a group that people have

Media is run by a small group of people to make sure they maintain their position.

hegemony - dominant ideology

Steve Anderson - younger people are becoming a lot more empowered because of social media platforms such as facebook, twitter and blogging